Online Digital Marketing Course
A complete zero-to-pro online digital marketing course covering SEO, PPC, SMM, AI tools, analytics & AI-assisted strategies. Perfect for beginners, career-switchers, freelancers, and students with no prior knowledge.
100% Online Digital Marketing Course
Practical Assignments + Real Tools
Industry-Recognized Certificates on Completion
KNOW
Why Learn Digital Marketing with KYICS
Lifetime Access
Unlimited access
Get unlimited access to all lessons and updates. Revisit modules anytime to refresh skills or stay up to date with industry changes.
Tool Mastery
Tools You’ll learn
You’ll learn the tools used by top marketers, GA4, GSC, Semrush, Meta Ads, and more. Mastering these tools gives you a competitive edge
Practical Project
Assignments
Work on real-world assignments that reflect actual industry scenarios and client expectations.
Expert Faculty
Professional Faculty
Learn from professionals who have 13+ years of experience in the Digital Marketing industry
1:1 Live-Session
Personalised Mentorship
Get personalised mentorship directly from trainers to clear doubts and fix weaknesses.
Industry Recognised
Certificate
The certification boosts your portfolio and proves your credibility.
What You Will Learn
This curriculum guides you from foundational learning to advanced, practical execution, enabling you to perform like an industry-ready digital marketer. By completion, you’ll be prepared to take on real campaigns, analyse data, and deliver measurable results.
SEO Skills
- Keyword research
- On-page & off-page optimisation
- Technical SEO
- Tools: GA4, GSC, Semrush, Screaming Frog
- Full website audit report
PPC & Advertising Skills
- Google Ads
- Performance Max
- Display, Video & App Ads
- Campaign setup, optimisation & targeting
- Retargeting, bidding & budget control
Meta Ads
- Image, video, carousel & lead ads
- Retargeting, pixel setup, and custom audiences
- Messenger, shopping & dynamic ads
Technical + Reporting Skills
- GA4
- GTM
- Audit report templates
AI Assisted Marketing
- AI for keyword research
- AI for ad copy & creatives
- AI for content planning
- AI for competitor insight
Social Media Marketing
- Platform strategies (FB, IG, YouTube)
- Content planning & creation
- Hashtags, trends, content calendar
- Tool-based posting (Buffer, Hootsuite)
- Reporting & analytics
KYICS Online Digital Marketing Course Curriculum
Module 1: Introduction to SEO
Types of SEO
- On-page SEO
- Off-page SEO
- Technical SEO
- SEO Tools
Module 2: On-Page SEO
Keywords
- Keyword Research
- URL
- Title
- Meta Description
- Heading Tags
- Page Content
- Internal & External Links
- Image Optimization
Module 3: Off-Page SEO
- Backlinks
- Do Follow & No Follow
- Page Authority
- Anchor Texts/Relevancy
- Quora & Reddit
Module 4: Technical SEO
- Robots.txt
- Sitemap
- Page Speed
- Schema
- Introduction to GA & GSC
Module 5: SEO Tools
- Google Analytics 4 (GA4)
- Search Console
- SEOQuake
- Yoast SEO / RankMath
- Web Developer ToolBar
Module 6: Local SEO
- Advanced Excel/Sheets Hacks
- GPT hacks
- Audit Report Templates
- Professional PPT report templates
Module 7: Website Audit Report
Detailed Audit Report of a Website
Module 8: Advanced SEO Tools
- Microsoft Clarity
- Semrush
- Screaming Frog
- GTM
- Data Studio/ LookerStudio
Module 9: Introduction to PPC
- What is Pay-per-click
- PPC Platforms and Channels
- What is ‘PPC Strategy’
- Using Landing Pages
- Budget Management
Module 10: Campaign & Ads
- Set Up Google Ads
- Account Set Up FB Ads
- Account Campaign Setup
- Keyword Research
- Keyword Match Types
- Writing and Testing Your Ads
Module 11: Social & Meta Ads
- Facebook Campaigns Types
- Image Ads
- Video Ads
- Carousel Ads
- Lead Ads
- Dynamic Ads
- Facebook Bidding Strategies
Module 12: Understanding Sales Funnel
- Decision-Making Funnels
- Establishing Conversions Along Your Funnel
Module 13: Display Ads Campaign
- Intro to Display Ads
- Display Campaign Setup
- Display Ad Formats
- Display Campaign Targeting
- Display Campaign Optimisation
Module 14: App Ads Campaign
- Intro to Universal App Campaigns
- Setting Your Universal App Campaign
- Universal App Campaign Best Practices
Module 15: Video Ads Campaign
- Video Campaigns
- Multichannel Campaigns – Performance Max
Module 16: Advanced Meta(Facebook) Ads
- Instant Experiences Ads
- Messenger Ads
- Stories Ads
- Shopping Ads
- Retargeting Shopping Ads
- Pixel Integration for Goal Tracking
- Third-Party Retargeting Platform (RTB & Cretio, etc.)
Module 17: Introduction to SMM Platform
- Twitter [X]
- YouTube
Module 18: Content of SMM
- Topic Research
- Content Plan
- Content Creation
- Hashtags
- Content Calendar
- Quora & Reddit
- YouTube
Module 19: Advanced SMM
- Paid Ads
- Reporting (Insights)
- SMM Tools (Buffer, Hootsuite)
- YouTube Studio
- Canva
- Thumbnail Creation
Module 20: Social & Meta Ads (SMM)
- Facebook Campaigns Types
- Image Ads
- Video Ads
- Carousel Ads
- Lead Ads
- Dynamic Ads
- Facebook Bidding Strategies
Module 21: Meta (Facebook) (SMM)
- Instant Experiences Ads
- Messenger Ads
- Stories Ads
- Shopping Ads
- Retargeting Shopping Ads
- Pixel Integration for Goal Tracking
- Third-Party Retargeting Platform (RTB & Cretio, etc.)
Tools
Tools Covered in this Program
Throughout the program, you’ll get hands-on experience with the essential tools used by modern digital marketers.
From SEO analytics platforms and technical auditing software to PPC dashboards, social media management tools, and AI-assisted marketing utilities, you’ll learn how to work with real industry environments.
The course ensures you understand how to research keywords, analyse competitors, track user behaviour, optimise campaigns, build reports, and manage content using the same tools that agencies and top brands rely on.
By the end of the program, you’ll be fully confident in operating SEO, PPC, and SMM tools that boost your efficiency and make you job-ready.
Tools
Tools Covered in this Program
Throughout the program, you’ll get hands-on experience with the essential tools used by modern digital marketers.
From SEO analytics platforms and technical auditing software to PPC dashboards, social media management tools, and AI-assisted marketing utilities, you’ll learn how to work with real industry environments.
The course ensures you understand how to research keywords, analyse competitors, track user behaviour, optimise campaigns, build reports, and manage content using the same tools that agencies and top brands rely on.
By the end of the program, you’ll be fully confident in operating SEO, PPC, and SMM tools that boost your efficiency and make you job-ready.
Training
Practical Projects You Will Build inside the Course
-
On-page SEO
Title, meta disc, Heading tags, Hero section, body text,font-styling, internal & external linking best practices
-
Off-page/Backlinks SEO
NAP (Name, Address, Phone number) consistency, citation/ listing, authentic directories & forums, content marketing
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Technical SEO
Robot.txt, sitemap.xml, schema markup, opengraph markup, fix broken/ redirected URL, pagespeed improvement, HTML/ CSS validation.
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Local SEO
Optimise a business for local search (Google Business Profile setup, citations, reviews, local keywords).
-
AIO/ AISO/ GEO/ AEO
Building topical authority, improving citation, AI-friendly content creation, and llms.txt file creation
-
Complete SEO Audit Report of a Website
You’ll analyse a real website and break down every ranking factor, technical issues, content gaps, keyword opportunities, speed, schema, backlinks, crawlability, and overall site health.
-
Google Ads Search Campaign
You’ll set up a complete Search campaign from scratch, including keyword research, match types, ad copy, extensions, bidding strategies, and conversion setup.
-
Meta Ads Conversion Campaign
You’ll create a full-funnel conversion campaign with proper audience segmentation, pixel setup (as explained), retargeting logic, and performance tracking.
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Content Calendar + Social Media Plan
You’ll build a 30-day content plan, choose themes, create topic clusters, define posting formats, and structure it into a usable content calendar.
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Competitor Analysis (SEO, PPC, SMM)
Using tools like Semrush, Meta Ads library, and Google Ads transparency, you’ll analyse competitors’ keywords, ads, content strategy, and social positioning.
Details
Online Digital Marketing Course Batch Details
| Batch Type | Batch Capacity | Session Structure | Timing |
|---|---|---|---|
| Weekdays (Mon- Thu) | 15 | Curriculum session | 7:30 – 9 pm |
| Weekend (SS) | – | Doubt-solving session | Flexible (As per schedule) |
Live Sessions on Weekend
Our live weekend sessions are dedicated to clearing doubts, fixing gaps, and strengthening your understanding of each module.
These live interactions ensure you don’t get stuck during the week and can move forward with clarity.
Whether it’s campaign setup, strategy confusion, tool usage, or assignment feedback, the instructor breaks it all down with real examples so you walk away with solid answers, not guesswork.
Faculty
Our Expert Faculty
Pramod Ram
Founder & Director
Pramod Ram is the Founder and Director of KYICS, bringing over 14 years of expertise in SEO, digital strategy, and performance marketing.
Pramod is known for building sharp, data-driven strategies that align directly with business goals. Under his leadership, KYICS has built a solid track record for delivering consistent, high-impact digital results.
His work blends innovation, analytical thinking, and creative problem-solving to drive sustainable, long-term success.
Why KYICS
Why choose KYICS Digital Marketing Program over Others
KYICS |
Other Institute |
|
| Structured Beginner-to-Advanced Curriculum | A complete zero-to-pro learning pathway designed for absolute beginners, covering SEO, PPC, SMM, tools, audits, and advanced analytics step-by-step. | Unorganised modules with missing fundamentals or outdated topics leave beginners confused. |
| Real Practical Projects, Not Just Theory | You work on an On-page, Off-page, Technical, AIO, full SEO audit, Google Search campaign, Meta conversion campaign, social content plan, and competitor analysis. | Mostly theoretical training with little to no hands-on experience or real project execution. |
| Tool-Driven Learning With Industry Platforms | Training includes Semrush, Screaming Frog, GA4, GSC, Meta Ads Manager, Looker Studio, Clarity, and more. | Basic tool exposure is limited to free plugins or outdated dashboards. |
| Personal Guidance | Direct, personalised sessions on the weekend to fix doubts, improve assignments, and guide your learning pace. | Large-batch teaching, where individual attention is nearly impossible. |
| Lifetime Access | You keep the course forever, so you can stay updated with industry changes. | Limited-time access forces students to rush through lessons and miss updates. |
| AI-Integrated Learning | Teaches AI-powered workflows for SEO, PPC, and SMM, enabling students to work faster and smarter using practical AI tools. | No AI integration, or only surface-level mentions that don’t affect actual execution. |
Get Certified by KYICS
- Industry-Recognised Certification: Get certified by KYICS Digital Marketing to validate your SEO, PPC, and SMM skills and boost your professional credibility.
- Boosts Your Career Credentials: To stand out during interviews and demonstrate your verified, job-ready expertise, display your certifications alongside practical projects.
- Employer-Validated Skills: The certificate demonstrates your expertise in tools, audits, campaign setup, and analytics, showcasing your ability to deliver results immediately.
Pricing
Pricing Plan
Program Fees
❌INR 40,000- 100% Online, Self-Pa + Live Mentor Support
- 150+ Hours of Guided Learning
- Easy EMI Options Available
- Zero Registration Charges
- Certificate Upon Completion
Ideal for beginners, working professionals, college students, and anyone looking to build digital skills from home.
- Build strong digital marketing fundamentals and progress into advanced concepts at a pace that suits your schedule.
- Learn to plan, execute, and analyse campaigns across search and social media channels.
- Earn a professional certification to validate your skills and boost your career opportunities.
- Learn how to make content, ads, analytics, and strategy more efficient using practical AI tools.
FAQ
Frequently Asked
Do I need any prior knowledge before joining this course?
No. The course is designed for complete beginners. You’ll start from basic concepts and gradually move into advanced SEO, PPC, and SMM with step-by-step guidance.
Is this course completely online?
Yes. Every module, class, and practical assignment is conducted online, so you can learn from anywhere without attending offline sessions.
What will be the timing of the Course
The course will be conducted from Monday to Thursday from 7:30 to 9 PM, and a doubt-solving session will be conducted on weekends if needed.
Will I get a certificate after completing the course?
Yes. You will receive an industry-recognised KYICS Digital Marketing Certificate, which you can add to your resume, LinkedIn profile, and portfolio.
Will I learn tools like GA4, Semrush, Meta Ads Manager, etc.?
Absolutely. Tool mastery is a core part of the program; you’ll learn GA4, GSC, Semrush, Screaming Frog, Looker Studio, Meta Ads Manager, Clarity, and more.
How long do I have access to the course?
Lifetime access. You can revisit any module or updated lesson at any point in the future.
Is this course suitable for students, working professionals, and business owners?
Yes. The curriculum is designed to help beginners, job seekers, freelancers, and business owners who want to grow their digital presence.
